KEYBANK UNDERWRITES SYMPHONY AT SEVEN FOR 2013, ITS 49TH YEAR
Thanks to KeyBank, WCLV's Symphony
at Seven, the longest running sponsored
broadcast in Cleveland, has
been renewed for 2013, its 49th year.
The hour-long program of symphonic music,
which has become a Cleveland institution,
has been heard on WCLV evenings at 7:00
since October, 1964. In 2004,when the
program celebrated its 40th anniversary with a
live broadcast from Severance \ Hall by Apollo's
Fire, the Cleveland Baroque Orchestra, the number
of weekly programs was increased from five to seven per week. The host is WCLV's
Music Director and Operations Manager, John Simna.
One major change for the broadcast is that there are no commercials for KeyBank
as such. Instead, brief underwriting announcements are presented.
In 2012, a number of live broadcasts from the KeyBank Studio at Idea Center
were included as part of the programming for Symphony at Seven. This will be
continued in 2013. The KeyBank Studio in the Idea Center is an important
broadcst facilty for all of the ideastream stations - 90.3WCPN, WCLV 104.9
and WVIZ/PBS. .
Cleveland Trust began sponsorship in 1964, and the show has continued
through the years sponsored by the succeeding banks - Cleveland Trust
became Ameritrust, which then merged with Society Bank, which in turn
merged with KeyBank.
The renewal of Symphony at Seven continues the record of being the longest
running radio broadcast contract in Cleveland. In addition to its
northeast Ohio record, the program may well be one of the few nationwide
with such longevity.
WCLV and its listeners thank KeyBank for its continuing and record breaking support.